sarahbendt
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| Thu Mar 27, 2008 3:09 pm The L'Bri Philosophy: Read the Label First |
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In general, as an industry, skin care and cosmetics sell a lot on fluff and pretty packaging, sweet scents, and supermodels. Consumers see the advertising and purchase products without realizing the products may contain pore-clogging waxes, lanolin, drying alcohols, mineral oils, artificial colors, synthetic fragrances, and other potentially harmful ingredients.
The first item listed on a label is the product’s primary ingredient.. For example, many skin care products list water as the primary ingredient. Water is okay, but aloe vera is better. I think everyone would agree, especially anyone who has tried it, that aloe vera is better for your skin than water. For this reason, we suggest looking for skin care products that list aloe vera rather than water as the basic ingredient.
Customers of L’Bri Pure n’ Natural products tend to be intensely loyal to the L’Bri brand because the company’s skin care products use aloe vera as the main ingredient. “At L’Bri, we talk about educating consumers so they can judge for themselves what is better for them. “Which is better? Aloe or water? Which would you prefer, a water-based product or a skin care product that uses aloe as the primary ingredient?
In addition to aloe vera, L’Bri Pure n’ Natural skin care products contain select natural vitamins, herbs, sea plants, and botanicals formulated to heal, nurture, and rejuvenate the skin. L’Bri’s formulations rely on coneflower, Japanese green tea, passion flower, ginseng, and a variety of other botanicals.
Before investing in a skin care product, study the label and learn about the ingredients. Look for ingredients that are safe, effective, and healthy for your skin. |
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